Objective Media Group Adds Commercial Director Role


Holly Pye has joined Objective Media Group (OMG) as commercial director, a newly created position, while Roz Pound has been elevated to serve as director of production and operations.

Pye joins OMG in August from James Grant Media Group, where she was entertainment board director working across the strategy and management of a range of clients. Meanwhile, Roz was the director of production at OMG and previously head of production at John Stanley Productions.

Layla Smith, the CEO of OMG, said, “Holly’s experience will be invaluable at a time of growth for the company. Her commercial experience is second to none and we’re really pleased to welcome her to the team. Roz has been instrumental in the recent growth of OMG. This promotion and expanded remit is well deserved and recognizes the vital role that Roz plays across the group.”

Pye commented, “I am thrilled to be joining a company as creative as OMG and to be working with all their production companies. This is such an exciting time for the group and I can’t wait to get started.”

Pound added, “Over the last few years I’ve been fortunate to work with a talented bunch of people at OMG. I am very proud of what we have achieved together in that time and look forward to helping shape the future of the company.”