Spain Set for First Paramount Network Outside the U.S.


Paramount Channel is being renamed Paramount Network in Spain, marking the first country for the rebrand following the launch of the network in the U.S. earlier this year.

Spain was the first country to launch Paramount Channel in 2012. The Paramount Network in Spain will feature bold, cinematic and relatable series, movies, factual and local productions, starting with the premiere of the fifth season of the Spanish reality series Alaska & Mario: El Huracán Mexicano. The new season follows the popular couple, accompanied by their inseparable family and friends, on a trip from Vicálvaro to Mexico to visit their origins.

The rebrand takes effect June 10.

“Paramount Network has great positioning and fits perfectly with our strategy in Spain, where we have a strong offer to satisfy increasing audience demand for high-quality general entertainment content in the competitive FTA space,” said Raffaele Annecchino, the president and managing director of Viacom International Media Networks Southern and Western Europe, Middle East and Africa. “Paramount Channel has achieved great results in Spain, but it’s time to evolve the brand even further, making the channel increasingly contemporary and relevant for the Spanish market.”

“Our channels have seen great success in markets around the world, and in Spain in particular,” said Jill Offman, the executive VP of the Paramount Channel/Paramount Network International and Comedy Central International. “As one of Viacom’s flagship six, we will continue to invest in premium entertainment as we further Paramount’s profile as a global TV brand.”