MTG Launches VR Platform


MTG has unveiled Viareal, a VR app for the Nordic region that offers viewers immersive and interactive experiences.

The app will feature global sporting events such as the 2017 UEFA Champions League final on June 3. Viareal will also deliver exclusive VR content and extensions for eSports events and for MTG’s broadcast and streamed entertainment offerings. Additionally, Viareal will offer original VR productions tailored for VR platforms and headsets, including Norwegian Love, Nordic Haute Route and VR & Chill—all of which focus on content that creates an immersive experience.

Anders Jensen, the executive VP of MTG, chairman of the Nordic Entertainment Board and CEO of MTG Sweden, said: “MTG is constantly evolving to meet changing consumer behaviors—innovation is part of our DNA. The combination of Viareal and MTG’s storytelling will take the viewer experience to the next level, and the UEFA Champions League final is a spectacular occasion to continue exploring this incredible technology.”

Viktor Ängmo, the head of product at MTG Tech, added: “MTG is all about innovation and experimentation. Next up is Viareal—a new dimension of entertainment open to everyone. Just imagine stepping into the UEFA Champions League final or using VR to get behind the scenes of your favorite TV show. The global VR story is just starting, and MTG aims to be a positive force in the ecosystem and to catalyze the Nordic region’s VR possibilities.”