New VP of Distribution Role at Parade


LONDON: Parade is adding to its sales team with the appointment of Heike Renner to the newly created role of VP of distribution.

In this position, Renner will oversee Germany, France, Scandinavia and Central and Eastern Europe. She will be responsible for the rollout of finished tapes and formats in these markets. Renner previously held senior posts at Reel One International and BBC Worldwide.

Parade Media’s managing director, Matthew Ashcrof, said, “Heike has an outstanding reputation built on 16 years’ distribution experience across territories, including Central Eastern Europe, Germany and more recently Scandinavia. It is an exciting time of growth for the company and we are delighted to be establishing this new role and welcome Heike to the team.”

“I am delighted to be given the opportunity to join Matthew at Parade,” Renner added. “I am excited at the prospect of early involvement with this well structured young company, which has a clear vision for the future. The content is fresh and vibrant and I look forward to contributing to Parade’s future growth.”