A+E Networks & RTL Nederland Pact for Ad Sales

LONDON: A+E Networks and RTL Nederland have entered a two-year partnership to support advertising and sales activities for the channel brands HISTORY and Crime + Investigation (CI) in the Netherlands.

The collaboration is set to begin January 1. As part of the agreement, RTL Nederland will represent both HISTORY and CI in their spot and non-spot sales, including branded content and program sponsorships.

Nicolas Eglau, COO at A+E Networks UK and general manager for Benelux, Nordics, Poland and South Africa, said: “Our brands now reach over half of all Dutch homes, so this is a great time for A+E Networks to join forces with RTL Nederland. With their proven track record of delivering highly effective ad-sales strategies, RTL is the right partner to help us identify and deliver more valuable opportunities in this important market.”

Ton Rozestraten, CCO of RTL Nederland, added: “With the two A+E channels, HISTORY and CI, and our existing portfolio we are able to guarantee our advertisers more selectivity and reach.”