New MD at Ambra Banijay Italy

ROME: Filippo Cipriano has been elevated from chief creative officer to managing director at Ambra Banijay Italy.

Ambra Banijay Italia produces a range of entertainment programs and also develops and distributes TV formats. Recent productions include two primetime shows to be broadcast by RAI Uno in the next few weeks: Senza Parole, an emotainment show hosted by Antonella Clerici, on air on Saturday night, and the second season of Si Può Fare (I Can Do That!), a talent/celebrity show run by Carlo Conti.

Marco Bassetti, CEO of Banijay Group, commented, “I’m very pleased that Filippo has accepted this important new position. I believe that by appointing a creative in an executive role we will strengthen our company through the development of new projects, increasing our ability to offer innovative formats to traditional broadcasters and new platforms. This move is part of Banijay Group’s new strategic plan and involves all our local companies.”

Cipriano added, “I am grateful to both Marco and Banijay for the appointment and the trust they have put in me.  I firmly believe in this project and in the ambitious goals the Group wants to achieve with a clear strategy driven by strong innovation. The new role is a great personal and professional challenge for me and one I simply couldn’t refuse.”