Sky to Invest £3 Million in Arts Programming


LONDON: Sky is planning to invest £3 million ($4.8 million) for production companies and arts organizations to team up on innovative TV projects.

The Sky Arts Amplify initiative is designed to foster integrated partnerships between creative institutions and TV production companies. The plan is to make £1 million ($1.6 million) available annually for the next three years.

Jeremy Darroch, the chief executive of Sky, said: “Amplify continues our long-standing commitment to support the arts on and off screen. We hope that this initiative will generate exciting results for both the arts industry and our customers."

Phil Edgar-Jones, the director of Sky Arts, added: “The arts landscape of the U.K. is more exciting than it’s ever been, and we want to reflect that on Sky Arts. But we don’t just want to make TV about the arts—we want to make artistic TV. Sky Arts Amplify is about bringing the best people in their fields together to do this in bold, fearless ways.”