RaNT! Wins BLE License This! Challenge

LONDON: RaNT!, a creation of Adam Bestwick at Fourth Wall Brands, has won the 2014 License This! Challenge at Brand Licensing Europe (BLE).

The character, described as fun and irreverent, has something loud to say about the pieces of modern life that really get on everyone’s nerves, spouting off about topics such as flat-pack furniture, social media and veggie burgers. RaNT! has won a fully furnished stand at BLE 2015, so that the property can be brought back to market next year.

RaNT! was one of four properties which successfully made it through to the finals from more than 50 entries. Fellow finalists were Ailsa Black Artwork, presented by Ailsa Black; Chef and Sue, presented by Ann Edwards; and Give a Hoot, created by Rowena Blyth at Fourth Wall Brands.

Chair of judges, Ian Downes, the director of Start Licensing, said: “License This! was a great competition to judge because it showcased the great diversity in licensing. RaNT! was a worthy winner from a strong field, and we felt its humor, topicality and visual identity made it a unique proposition.”

Bestwick said “We are very excited to have won the competition! It has been a mad journey, from creating the original RaNT! cards to judging consumer reactions—we knew then that we could be onto something. We are now looking forward to seeing the property come to life!”