Boom Pictures Spins Off Twofour Digital Unit

LONDON: Melanie Leach has been named CEO of the newly rebranded Twofour Group, formed through the merger of Boom Pictures and Twofour, which is also separating out its digital business as a standalone operation.

Leach, previously the managing director of Twofour, will lead the consolidation of Boom and Twofour Broadcast, which will create an £80 million TV production outfit. Twofour Digital will be a separate business, under the leadership of Mark Hawkins as CEO.

Huw Davies, the chair of Boom Pictures, commented: “This is great news for everyone involved and is a superb platform from which to grow both businesses further. I’m particularly pleased for Mel and Mark, both of whom will, I am sure take their respective businesses to new levels. In line with that, we will continue to look for companies to back or acquire that complement our growth ambitions.”

Leach added: “This is a very exciting time for the Twofour Group. I’m proud and excited to be working with an exceptionally talented team of people and look forward to announcing our more detailed growth plans over the next few weeks.”

Hawkins said: “Our experience of telling brand stories in a multiplatform world is so timely. We are building new levels of engagement and creating a dialogue with audiences to build trust and strong emotional bonds. I am so excited by the next phase of our journey as we continue to grow and invest internationally.”