Red Arrow International Promotes Axel Boehm


MUNICH: Red Arrow International has promoted Axel Boehm to the role of senior VP of sales for Europe.

Effective immediately, Boehm will be responsible for the distribution of Red Arrow International's catalogue across all European territories. Heading the sales team for the region, Boehm will report to Red Arrow International co-MDs Irina Ignatiew and Henrik Pabst. Having joined the company in March 2005, Boehm rose to the level of
senior VP of sales for CEE, Spain and Italy and global fiction acquisitions.

Ignatiew and Pabst commented: "Centralizing all European sales will drive organizational and strategic clarity throughout our group. We are particularly pleased that we are promoting Axel to this critical role. Axel has been a key player in the company from the start. He is an outstanding executive with a proven sales record across all genres. We wish him every success."