Amazon Prime & LOVEFiLM Instant Merge in the U.K.

LUXEMBOURG: Amazon is combining the Amazon Prime and LOVEFiLM Instant subscription services in the U.K. to create the merged offering of Prime Instant Video, which will be available from February 26.

On its own, Amazon Prime offers members unlimited one-day delivery on more than 7 million items and access to 500,000 Kindle books to borrow. LOVEFiLM Instant offers unlimited streaming of more than 15,000 movies and TV episodes. The combined offering will be available for £79 a year, which is a 35 percent saving for all the benefits of the two previously separate services.

As LOVEFiLM Instant becomes Prime Instant Video, Amazon is increasing its investment in exclusive content and original programming only available through Prime. Members will have unlimited access to exclusive movies such as The Girl with the Dragon Tattoo, The Hangover Part II, One Direction: This Is Us, Friends with Benefits and Alvin and the Chipmunks: Chipwrecked, as well as TV shows such as The Walking Dead, Dexter, Vikings, Downton Abbey, Desperate Housewives and children’s shows like Peppa Pig, Fireman Sam and SpongeBob SquarePants. Members will also have exclusive access to Amazon original TV series Alpha House at launch and Betas, which debuts soon.

“We’ve worked hard to offer the best selection of TV shows and movies for Prime Instant Video—in fact, we’ve more than tripled selection since LOVEFiLM became part of the Amazon family,” said Tim Leslie, the VP of Amazon Instant Video for the U.K. and Germany.  “We also added high definition video and introduced apps for popular devices like Xbox One, PlayStation 4, Samsung and Sony TVs and iPads and iPhones. Customers who love movies and TV will love Amazon Prime Instant Video.”  

“Millions of customers in the U.S. have streaming video included as part of their Prime membership and they tell us they love the combination of unlimited delivery, the ability to borrow Kindle books, and convenient access to thousands of the most popular movies, TV shows and exclusive videos,” added Greg Greeley, the VP of Amazon Prime. “We are delighted to be bringing that same combination of services to the U.K., providing members truly unique benefits they can enjoy every day of the year.”