MIPCOM Spotlight: Red Arrow International


MUNICH: Red Arrow International's drama lineup for MIPCOM includes titles featuring Dustin Hoffman, Judi Dench and David Tennant, among others, while Anthony Bourdain and Nigella Lawson of The Taste headline its unscripted offerings.

On the drama side, there's a second season of mobster series Lilyhammer featuring Steven Van Zandt; the BBC One thriller The Escape Artist with David Tennant; Scandi drama Johan Falk starring Joel Kinnaman; and the family movie Roald Dahl's Esio Trot with Dustin Hoffman and Dame Judi Dench.

The second season of The Taste with Nigella Lawson and Anthony Bourdain will be on offer, together with the Australian reality series House Rules and Danish format Married at First Sight.

Red Arrow International is also showcasing some factual fare, with the football-themed Mata Mata; Birth Day, following the journeys of newborn babies and their families; and Extreme Fighting. Another highlight will be second-screen apps and digital extensions, following its pact with Screenz.

Jens Richter, managing director of Red Arrow International, said, "What you see is what you get: program brands with a strong vision! Dame Judi Dench, Dustin Hoffman, Stevie Van Zandt, David Tennant—our fiction slate is bursting with incredible talent in front of and behind the camera. Our new entertainment formats are clear, straight to the point, well positioned, perfectly understandable for all audiences and in return, produce top ratings. The second season of The Taste is in production for ABC, House Rules is a huge hit on Seven Network in Australia and Married at First Sight quadruples DR3's channel average.

“Our strategy is to create global program brands with built-in marketing messages for broadcasters. Recognizable casts, award-winning creative, bestselling novels and overall outstanding stories help our clients in capturing the audience.”