NATPE Budapest Spotlight: Global Agency

BUDAPEST: Central and Eastern Europe, together with the Middle East, are the parts of the world where the Turkish soap opera craze has reached enormous heights, according to Senay Tas, sales director for CEE at Global Agency.

“The demand is still there and buyers and broadcasters are very pleased with the success they have had with the Turkish series they have acquired [from us]. We are also seeing an increased interest for formats of different genres; even though some of the CEE countries are going through economic crisis, our business with the territory has gone up in the last two years.”

With these trends in mind, Global Agency is attending this year’s NATPE Budapest with the action-packed drama series Game of Silence, as well as the quiz show Catch the Answer and culinary competition Blind Taste.