LONDON: A+E Networks UK has named Izabella Wiley to the newly created role of general manager for Poland, alongside opening an office in Warsaw.
Wiley will be leading the brand portfolio for A+E Networks in the Polish market. This includes managing relationships with platforms and cable operators in the territory. She will be working to drive new business, programming and communications initiatives for channels such as HISTORY and Crime & Investigation Network Polsat. Wiley reports directly to Tom Davidson, the managing director of A+E Networks UK. The appointment is effective immediately.
Before joining A+E Networks UK, Wiley was with Viacom International Media Networks. In the general director post, she managed a bouquet of 13 channels, including Comedy Central, Nickelodeon and MTV in Poland.
Davidson said: “Poland is a key priority for A+E Networks and we’re excited by the future opportunities which will come from establishing our new team in Warsaw. Izabella will be instrumental in planning and driving strategy for growth of our portfolio of channels across Poland and delivering strong return on investment.”
Wiley added: “A+E Networks is renowned for producing high quality productions and for inventing many new television genres. Last year in Poland, A+E Networks’ channels were amongst the fastest growing in the market. I would like to expand the scale of HISTORY and CI Polsat and offer Polish viewers engaging, first-class programming, including shows produced locally. I also believe A+E Networks has other brands in their portfolio which would interest the Polish audience.”