Shine 360° Names New Director of Licensing


LONDON: David Christopher has been appointed to the newly created position of director of licensing at Shine Group’s Shine 360°, effective immediately.

In his new role, Christopher will be responsible for all U.K. and multi-territory licensing and brand extensions, across consumer products and publishing, retail, digital and interactive, and live experiences. He will collaborate with Mark Rosenegkm, director of brand partnerships, and the Creative and Brand units. He will also work with Shine Networks and Shine International, as well as local 360° teams in Australia, the U.S., the U.K. and the Nordics

Christopher previously served as the global director of merchandising and licensing at Jaguar Land Rover. Before that he was the director of consumer products at Sony Pictures Television.

"David has worked across some of the world’s most recognized media and consumer brands," said Ben Liebmann, the CEO of Shine 360°, "and his arrival reaffirms our commitment to developing our formats and content into true 360° brand propositions."

Christopher added: "I’m delighted to join Shine 360° at such a positive and ambitious time for the business. The Shine Group has some of the world’s most recognizable and best-loved brands and formats. I am really looking forward to the opportunity to help unlock their non-broadcast potential."