BT Selects Sunset+Vine as Sports Partner

LONDON: BT Sport has chosen Sunset+Vine to produce its live coverage of Premier League football matches, signing a contract worth £100 million.

Sunset+Vine, part of the Tinopolis group, was behind Channel 4’s London 2012 Paralympics coverage. It also produces ESPN’s Premiership rugby. Sunset+Vine will produce BT’s live rugby union Aviva Premiership package as well.

Simon Green, the head of BT Sport, said: "We have chosen Sunset+Vine as our lead preferred partner on the basis of its creative approach and the quality of the team they have lined up to work on the programming."

Jeff Foulser, the chairman of Sunset+Vine, added: "We are delighted to have been awarded this very significant contract. Live football and rugby coverage have been a major part of our recent output and we can now put our creative talents into delivering top class and innovative coverage."