ATF Spotlight: Russia Television and Radio/SOVTELEEXPORT

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SINGAPORE: As the distribution arm of Russia Television and Radio, the largest state-owned media holding in the Russian federation, SOVTELEEXPORT offers the market more than 14,000 hours of programming.

All have a distinctive Russian flavor, with stories that are universal in their appeal. Julia Matiash, the director of SOVTELEEXPORT, highlights the historical drama Life and Fate as one example. “It is based on a universally recognized masterpiece of Russian literature, combining a brilliant Russian cast, the best creative forces and a huge bud­get—it has everything to become a real best seller.”

SOVTELEEXPORT also offers Big Ballet, which Matiash calls a “classic and innovative format.” The show follows the trials and tribulations of a group of rising ballet stars, looking at their aspirations, determination and challenges.

The Spy is a detective story set in the spring of 1941. “Elaborate CG graphics [allow for] a unique opportunity to see Moscow [evolve] as it was planned by Stalin in his dreams.”