BLE Signs Up Slew of First-Time Exhibitors


LONDON: Around 85 new exhibitors are on board for this year’s Brand Licensing Europe (BLE), which is taking place from October 16 to 18 in London.

Warner Bros. Consumer Products, DreamWorks Animation, Endemol Worldwide Brands and Sony Computer Entertainment Europe are among those new to the convention this year. Overall, there are some 250 companies registered to attend the upcoming event.

Alongside BLE will once again be the Licensing Academy, which includes keynote sessions and the License This! competition.

Jessica Blue, Brand Licensing Europe’s show director, said, "This year’s show has grown by a phenomenal 25 percent with so many new exhibitors on board and many of our returning exhibitors taking larger stands. We look forward to a busy and productive three days on the show floor!"