Denmark’s DR Expands Channel Bouquet

COPENHAGEN: The Danish public broadcaster DR has unveiled two new channels that are joining its portfolio in 2013, DR3 and Lille Ramasjang.

DR3 will target viewers 15 to 39, with programming that will "surprise, provoke and challenge." Lille Ramasjang will be dedicated to children 3 to 6, complementing the existing Ramasjang channel. Ramasjang will shift its focus a little older, to kids 7 to 12.

There are also a set of planned changes to existing DR channels. Current affairs and news will be given more prominence on DR2. The channel will be broadcast 24 hours a day, providing more background and deeper analysis. The cultural channel DR K will broaden its focus to include programming about faith and existence. DR Update and DR HD are being shut down; parts of their content will be included in the new channels.