Viasat Extends Rights for NFL in Nordic Region


STOCKHOLM: Viasat Broadcasting has extended its live broadcasting rights for the National Football League (NFL) in Sweden, Norway, Denmark and Finland, through to the 2017 season.

The rights include live broadcast coverage on free and pay TV, and live simulcast for mobile phones and the Internet. Beginning with the 2012 season, Viasat Broadcasting has rights for regular season games and all post-season games, including the Super Bowl. Televised games on Sundays will also be available as a simulcast on the online pay-TV service Viaplay in all Nordic countries for customers who subscribe to the TV + Film + Sport package.

“The NFL is a premium worldwide sports right and the Super Bowl is one of the most watched events of the sporting calendar,” said Peter Nörrelund, the head of sports for Viasat. “The sport has a loyal following in the Nordic region and we are delighted to have extended our successful five year partnership for another five years. We have an unrivalled sports offering across multiple channels and platforms and we are committed to bring our viewers the very best in local and international sports entertainment. Importantly, we’re also showing our commitment to bringing our viewers ‘entertainment at your command!’ by securing multiplatform rights for this popular sport.”

“Viasat has supported the NFL and its fans in the Nordic region for many years, and we are pleased to be extending our partnership,” added Julie Moeller, the director of international media and business development at NFL.