Shine 360 Hires Creative Director

LONDON: Shine 360° has appointed Frances Adams to serve as its first creative director.

In the newly created role, Adams will be responsible for establishing the creative vision across Shine Group’s in-house and third-party projects. She will work with the existing 360° brand and commercial teams as well as Shine Network, Shine Distribution and production companies in achieving this goal. Adams will report to Ben Liebmann, the CEO of Shine 360°.

Adams was previously at BBC Worldwide Consumer Products, also in the creative director post.

Liebmann said: “Frances is an exceptional executive and I’m thrilled that she is joining 360° at such exciting time. I look forward to seeing Frances apply her unique vision to our portfolio of brands and across all areas of our non-broadcast business.”

Adams added: “I am very excited to be joining Shine and to have the chance of working with such a vibrant and diverse portfolio. To be a part of a company with so much creative potential, and with the ambition to realise this potential, is a rare opportunity.”