MTG Rebrands Movie Channel Across Nordic Region

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STOCKHOLM: Modern Times Group (MTG) is marking the 20th anniversary of the launch of Viasat’s pay-TV services by rebranding the TV1000 movie channel across the Nordic region as Viasat Film.

Viasat will also launch four new Viasat Film premium pay-TV HD movie channels in Sweden, Norway, Denmark and Finland on March 1, bringing a total of 11 thematic premium pay-TV movie channels to the region. Viasat’s movie channel offering will be comprised of Viasat Film and Viasat Film HD; Viasat Film Action and Viasat Film Action HD; Viasat Film Nordic and Viasat Film Nordic HD; Viasat Film Family and Viasat Film Family HD; Viasat Film Drama and Viasat Film Drama HD; and Viasat Film Classic.

Hans-Holger Albrecht, the president and CEO of MTG, commented: “Viasat Film is the biggest premiere of 2012. It is a happy new year for our customers who will soon be able to watch more movies in crystal clear HD quality than ever before. TV1000 has been a fantastic brand for us and lives on successfully outside the Nordic region but the time has come for a change in our home markets.

“The Viasat Film family of thematic movie brands in standard and high definition connects our operator brand with multiple genres of content, and mirrors what we have done successfully with our dedicated sports and documentary channels. We are encouraging viewers to create their own personal cinemas and bring the theater-going experience into their homes. This is the ultimate in entertainment at your command—it’s as big as cinema but closer!”