Viaplay Launches on Prime Video Channels


The Viaplay channel has landed on Prime Video Channels in the U.S. as an add-on subscription.

Subscribers can gain access for $5.99 a month, with a week-long free trial available for eligible customers. The move follows Viaplay’s recent decision to close its app and direct-to-consumer streaming service in the U.S. and Canada, focusing its international distribution strategy on building growth via partnerships.

Viaplay’s U.S. content offering focuses on the Nordic region’s series and films, from crime-dramas and young adult series to riveting documentaries.

Upcoming U.S. premieres include the drama series Börje–The Journey of a Legend, about the NHL icon; the return of hit Norwegian political thriller Furia; and the debut of Viaplay’s original film Gold Run.

Vanda Rapti, Viaplay Group EVP Viaplay Select & Content Distribution: “We’re thrilled to increase the Viaplay subscription channel’s distribution in the United States. This shows the universal appeal of high-quality Nordic and European content and will make these titles more accessible to viewers across the United States than ever before, including Viaplay’s record-setting Swedish-English drama series Börje – The Journey of a Legend coming May 2nd. Nordic Noir is truly just the beginning, as Viaplay offers a broad content line-up from thrilling crime dramas and relatable character-focused dramedies to fascinating true stories and gripping documentaries.”