Turkish Series New Bride Shores Up Slots

Eccho Rights has placed the comedic drama New Bride, which has been a hit on Show TV in Turkey, into international markets.

TV 7 in Kazakhstan added New Bride to its lineup in October, doubling the average share during its daily prime-time broadcast. In Malaysia, NTV 7 picked up the Sürec Film dramedy as its first Turkish series. In Bosnia and Herzegovina, OBN Televizija licensed New Bride for a daily access-prime slot.

“New Bride has been one of the most successful series in Turkey this past year, and not even the most popular formats can challenge it for overall viewing in Saturday prime time,” said Handan Özkubat, the head of Eccho Rights’ Istanbul office. “The success in Kazakhstan demonstrates its great appeal as a fun, yet romantic show that appeals to the whole family.”