StarzPlay Launches on Brazil’s Claro

Starz has rolled out its international streaming service StarzPlay on Claro in Brazil, giving subscribers access to exclusive content on the same day it launches in the U.S.

During the first month of the new offer, anyone who subscribes to the service through Claro will receive a 50 percent discount on the monthly fee for three months. StarzPlay will be available to Claro’s pay-TV customers through NOW to watch on TV or in the NOW app, which can also be accessed on the subscribers’ smartphones, tablets and computers. The customers can subscribe to the streaming service through the decoder, on channel 250, or directly through NOW.

StarzPlay will also soon be available to customers of Claro’s new streaming service, which offers an option to access content through broadband, with all the convenience and practicality that streaming offers.

Per the current deal, Claro users will now have access to an exclusive lineup of thousands of blockbuster movie titles and a slate of TV series via StarzPlay, including The Great and Normal People, as well as Starz original series such as P-Valley, Power Book II: Ghost and part two of The Spanish Princess.

Superna Kalle, executive VP of international digital networks for Starz, said: “Partnering with Claro, one of the leading telecommunications companies in Brazil, allows StarzPlay to strengthen our penetration in-market and give even more subscribers access to our massive library of original series and curated content. We look forward to deepening our relationship with Brazilian viewers through Claro who shares our commitment to providing audiences with exceptional content paired with a premium user experience.”

Fernando Magalhães, director of programming and content at Claro, added: “This is yet another important movement at Claro, further strengthening our content and entertainment offer to our customers. We seek to aggregate channels, on-demand programming, and apps from the largest and best content producers in the world, with the greatest variety, quality, and experience.”