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Star India’s Kulfi Bows in Kazakhstan


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Astana TV Kazakhstan has started airing Star India’s Kulfi Kumar the Singing Star, a drama about a small girl who hears music in everything around her.

Kulfi airs on Astana TV weekdays at 10 p.m. The series has been on air in India for two years and tells the story of a girl who is reunited with her father, who did not know she existed.

“We are very happy that Kulfi is making such good ratings for Astana TV,” said Christina Vlahova, CEO of Intellecta, a long-term syndication partner of Star India for Russia and the CIS. “Kazakhstan is a very important market for Indian series and when you manage to attract Kazakh viewers’ attention it is very good recognition for the quality of the series. This series in particular brings in the unexpected benefit of younger viewers who follow the arduous journey of the little girl.”

Kulfi is such a great story of a young girl trying to follow her dream and reunite her family,” said Erbol Begimbetov, program director of television of Astana City. “Dramatic moments, difficulties in her life and cruelty of the world neither change her mind nor break her down. The unbreakable spirit of young Kulfi has gained the total love of the viewers. It’s amazing to know that families watch Kulfi all together in the evening, when gathering together after work, school and simple everyday routine. We highly appreciate our viewers’ devotion to our channel and always try to meet their wishes and notice every comment made.”








About Alison Skilton

Alison Skilton is an associate editor of World Screen. She can be reached at [email protected]

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