Star India Drama Launches on TV Klan

TV Klan in Albania has started airing Star India’s Iss Pyaar Ko kya Naam Doom (How Do You Call This Love?).

The pickup marks the third Indian drama series to air on the channel, after the success of Star India’s Bidaai and Saraswatichandra. The Albanian broadcaster has been working with Intellecta, a long-term syndication partner of Star India for Europe, Turkey, Russia and the CIS.

Iss Pyaar Ko kya Naam Doom was also the first Indian drama series to be shown in Turkey, where it quadrupled the ratings and the share in the slot on Kanal 7.

“We are very happy that Klan TV has decided to pick up How Do You Call This Love?,” said Christina Vlahova, the CEO of Intellecta, “because with the amazing performance that Bidaai and Saraswatichadnra had on the channel, we had to make sure that we offer the Albanian viewers an even stronger series, which is going to keep and increase the ratings.”