Squid Game Season Two Breaks Netflix Top 10 Viewing Records

The second season of Squid Game garnered 68 million views in its debut on Netflix, ranking number one in 92 countries.

Viewership for Squid Game‘s return broke the record for most views for a show in its premiere week and cracked into the Most Popular List in record time. Its December 26 premiere was supported by a months-long promotional campaign, which drew 6 million online and 52,000 in-person fans across ten countries with nearly 37,000 participants and 1,700 pink guards.

Squid Game: Unleashed, Netflix’s multiplayer video game, accompanied season two at the top of the charts, reaching number one on the Action Game list on the App Store in 57 countries and number one on the Top Free Game list in 24 countries.

The promotional events kicked off on October 30 at Lucca Comics & Games 2024 in Italy. Outside the convention in Anfiteatro Square was a Squid Game-themed pavilion and exclusive store (with products created exclusively for the event), allowing the 20,000-plus players in attendance to immerse themselves in the series. The activities at Lucca Comics & Games 2024 culminated on October 31 with creator, writer and director Hwang Dong-hyuk and stars Lee Jung-jae and Wi Ha-jun greeting a crowd of fans in Piazza San Michele followed by a sold-out in-person Q&A.

On December 1, the action moved to France for a game of Red Light, Green Light on the Champs-Élysées in Paris. Selected from more than 50,000 applicants, 909 participants (ages 18 and over) took part in the game, which drew 20,000 on-site spectators and 4.3 million viewers watching live and replay on YouTube.

On the weekend of December 6 to 8, over 4,000 fans experienced the Squid Game Maze in the Netherlands. The interactive maze was made with tasks designed to test players’ capabilities to become a pink guard.

On December 9, the celebration traveled to Seoul’s Dongdaemun Design Plaza for the world premiere, which drew 303,000 viewers watching live and replay on YouTube.

On December 12, just hours before the U.S. premiere in Los Angeles, a 4.56K race (a nod to player 456) was held, with 1,700 fans (in green tracksuits) along iconic LA roads like Vermont Ave., Santa Monica Blvd. and Sunset Blvd.

December 12 also marked the official opening of Squid Game: The Experience at Luna Park Sydney (also open in New York and Madrid and opening in Seoul in early 2025). Fans competed in a game of Red Light, Green Light at the Bondi Icebergs pool on December 19, where more than 550 spectators turned out to watch the action.

A game of Red Light, Green Light was also held on December 14 at Parque Villa Lobos in São Paulo.

On December 14 and 15, nearly 1,400 fans entered the Squid Game Arena in Warsaw, Poland, to take part in four challenges: Red Light Green Light, Tug of War, Dalgona Cookies and Marbles (Kanche).

The festivities continued December 18 in London with the Squid Game: The Rave, a live music event to celebrate the launch of season two with Korean artists Mogwaa, Yu Su and headliner PEGGY GOU in Drumsheds.

On December 22, over 900 Squid Game fans participated in the longest Red Light, Green Light challenge in Asia. The event was livestreamed on YouTube, Instagram and TikTok to more than 2 million viewers.