SPI International & bTV Media Group Join in Partnership

SPI International and bTV Media Group have joined together in partnership to launch advertising sales for the DIZI channel in Bulgaria.

“We are excited to add DIZI in Bulgaria to our portfolio of advertising channels in the region,” said Erwan Luherne, managing director at SPI International. “This partnership with bTV Media Group, a recognized leader in TV sales, reinforces our commitment to expanding our advertising presence across Central and Eastern Europe.”

DIZI is one of SPI International’s flagship brands, offering premium Turkish dramas. bTV Media Group will become the exclusive representative for DIZI’s advertising inventory in Bulgaria.

With this agreement, Bulgaria joins the list of CEE countries where SPI International offers TV advertising sales, alongside Poland, Czechia, Hungary and Romania.

“At bTV, we have always striven to offer the best products,” said Velimira Petrova, sales director at bTV Media Group. “Therefore, we are happy to take another step forward in developing the market, and truly believe that this partnership will create valuable new opportunities for our customers.”