Sony SAB Slates Indian Take on Shameless

This month, Sony SAB in India launches Itti Si Khushi, an adaptation of All3Media International’s Shameless.

Produced by Rose Audio Visuals, Itti Si Khushi is set in Mumbai and follows the story of 21-year-old Anvita. It is adapted from the acclaimed Company Pictures series from Paul Abbott for Channel 4.

Ajay Bhalwankar, business head at Sony SAB, said: “We are delighted to present Itti Si Khushi, a compelling and culturally nuanced adaptation of Shameless, one of the most successful and widely acclaimed international fiction series in recent times. As one of the longest-running shows in global television history, the original format has seen phenomenal success, having been adapted and syndicated in 31 countries. Bringing this remarkable story to Indian audiences in collaboration with Rose Audio Visuals and All3Media International is a significant milestone for us at Sony SAB. With its universal themes and emotionally resonant storytelling, we are confident that Itti Si Khushi will strike a deep chord with our viewers and become a cherished part of their everyday lives.”

Goldie Behl, producer and founder of Rose Audio Visuals, added, “Itti Si Khushi is one of those rare stories that is not about any grand gestures or sweeping narratives; it’s about the quiet, everyday heroism of a young girl Anvita, who holds her family together, even when everything else is falling apart, in pursuit of ‘Itni Si Khushis’ of life. I come from a family with a lot of siblings myself, just like Anvita, so I deeply resonate with the emotional fabric of this story and characters, which is what drew me in as a storyteller. The challenge was not to simply copy a universal story, but to translate it in our own language, our own flavor and all due credit to Sony SAB, who gave us the perfect opportunity to bring this world to the Indian audiences that felt authentically Indian and rooted in our culture.”

Sabrina Duguet, executive VP for the Asia Pacific at All3Media International, noted: “We’re thrilled to see such an iconic drama being produced by our partners at Rose Audio Visuals for Sony SAB in India, with their team recognizing the potential in bringing the legendary characters of Shameless to life in the vibrant setting of Mumbai. The dedication and expertise of Goldie Behl, Mitesh Patel, and the exceptional team at Rose Audio have been pivotal in bringing this vision to reality. We look forward to expanding our collaboration on future projects.”