Pixelynx, Banijay Brands Create Black Mirror Social Experiment

Pixelynx and Banijay Brands have collaborated to create a series of interactive experiences that bring the Black Mirror series to life.

The immersive digital social experiment will plunge participants into the world of Black Mirror techno-paranoia throughout a series of seasons that will evolve. The experience will be hosted on the newly created Re-Up platform, a digital hub.

“Black Mirror is acclaimed for its thought-provoking episodes that offer a dark and insightful commentary on the societal impacts of technology, predicting many aspects of the future we now live in,” said Inder Phull, CEO of Pixelynx. “Our goal is to bring this twisted universe to life for the superfans who want to experience a new layer of the world. Re-Up is an exciting new product we have developed for the Black Mirror IP. We are honored to share this project with the world at a time when we may need more help than usual to smile, welcome to the club. ”

Owain Walbyoff, chief commercial officer for Banijay, added: “Black Mirror is a unique brand and it fits seamlessly into Pixelynx’s digital ecosystem for an innovative and interactive experience that will bring the series to life for fans. We always want the best partners to work with our IP, and Pixelynx is leading the way in this field, with a strong track record of delivering projects at the forefront of technology and entertainment.”