New Pickup for Star India’s Strange Love: One More Time

Armenia TV has licensed another Indian series from Star India, Strange Love: One More Time (Iss Pyaar Ko Kya Naam Doon…Ek Baar Phir).

This marks the second Indian drama series that the Armenian channel has acquired from Star India; both were secured via Intellecta, a long-term syndication partner of Star India for Europe, Russia and the CIS countries. One More Time is the second installment of Strange Love, which Armenia TV has already aired and which quadrupled the ratings and share in its slot.

“We are very happy that Armenia TV has decided to show its viewers Strange Love: One More Time,” said Christina Vlahova, the CEO of Intellecta. “It is the second part of Strange Love and we have seen it work really well internationally. This summer, this series was shown on Kanal 7 in Turkey in their prime time and got the channel in the top three rating slots.”

Liana Muradyan, the international relationships manager at Armenia TV, added: “Armenia TV has selected this TV series as it is another love-hate story which develops into a wonderful relationship of the characters. This is the continuation of the first season with another story and characters and promises to be as successful as the first one.”