MIPTV Spotlight: Star India

Sanjeeda Sheikh stars in the romantic series The Wait for Love (Love Ka Hai Intezaar), which Star India is showcasing at MIPTV.

The Wait for Love (Love Ka Hai Intezaar) follows the story of an actress who falls in love with a prince. Strange Love (Iss Pyaar Ko Kya Naam Doon) features Arnav, who is rich and arrogant, and Khushi, who is bubbly and well-mannered. Their hatred for each other soon turns into a blissful romance. That series has been Star India’s biggest international hit, according to Gurjeev Kapoor, the president of international business. Strange Love “created history as the first-ever Indian drama series to air in Turkey,” he says. “It broke many viewership records by quadrupling the channel ratings in that slot for our partner Kanal 7. This paved the way for many more Indian series on Turkish television.”

This Is Love (Yeh Hai Mohabbatein) is also a highlight. Kapoor notes, “Good storytelling can traverse borders.”