Liberty Global & All3Media Partner for Original Dramas

LONDON: Liberty Global and All3Media have entered into a multi-territory partnership for original programming.

The agreement is for four major original drama series over the next two years, to be produced by All3Media production companies. The shows will be made available on demand for customers of Liberty Global companies across Europe, Latin America and the Caribbean.

The pact marks the first time that Liberty Global has agreed to a multi-territory deal with a production company to create exclusive programming for its customers.

Bruce Mann, the managing director of programming at Liberty Global, commented: “This initiative combines Liberty Global’s operating scale with its ownership in the production powerhouse All3Media. Our aspirations for the partnership are high as we seek to deliver top-quality exclusive content to millions of Liberty Global customers across Europe, Latin America and the Caribbean. All3Media has assembled a world-class stable of creative talent and we can’t wait for delivery.”

Jane Turton, chief executive of All3Media, added: “This is a great opportunity with Liberty Global and Virgin Media to develop new dramas that are designed to appeal to a global audience, to be watched on multiple platforms and to become long-running returning series. For us, this initiative fits squarely with our core strategy—to grow our scripted output, creating world-class dramas that return series after series. To be able to do that with Liberty Global and Virgin Media as partners is exciting.”

David Bouchier, chief digital entertainment officer at Virgin Media, said: “Earlier in the year I said that this would be a big year for TV at Virgin Media and I wasn’t kidding. Through leveraging Liberty Global’s financial muscle and its investment in world-leading production talent, we’re not only innovating but we’ve taken the exciting leap into commissioning all-important original premium drama, which we know our customers will love.”