K-Dramas Expand LatAm Reach

CJ ENM has secured multiple distribution deals with broadcasters and platforms across LatAm for its hit K-dramas Twinkling Watermelon, True Beauty, Guardian: The Lonely and Great God and more.

Twinkling Watermelon is set to reach Brazil via Globo through pay TV and the Globoplay VOD platform. Additional Korean titles are slated to become available in the country throughout 2025.

CJ ENM has also inked a deal with Mexico’s Televisa Canal 5 for True Beauty and Guardian: The Lonely and Great God. In Peru, CJ ENM has partnered with Bitel to bring 14 titles to viewers via TV360 by Bitel.

Additionally, CJ ENM plans to continue investing in the region by offering more content with Spanish dubbing. Currently, the company provides around 30 dubbed titles, and it is set to increase this number annually to meet local audience preferences.

Sebastian Kim, head of sales, commented, “These partnerships mark an exciting new chapter for CJ ENM in Latin America. We are committed to bringing our beloved original dramas to even more viewers in the region, and our deals with our LatAm broadcasters reflect the growing appetite for high-quality, diverse content. Our goal is to continue delivering captivating stories that resonate with audiences worldwide.”