Indian Serial to Debut in Lithuania

LNK in Lithuania is set to premiere the Indian drama Saath Nibhana Sathiya (Stand By My Side) this month following a deal with Intellecta.

The agreement follows LNK’s acquisition of another Star India show, Iss Pyaar Ko Kya Naam Doom (Strange Love). Saath Nibhana Sathiya, broadcasting in an afternoon slot beginning this week, is the fourth Indian serial to air on the Lithuanian broadcast group’s channels.

“Stand By My Side is one of the longest-running Indian drama series, which has achieved high ratings in a number of international markets,” said Christina Vlahova, the CEO of Intellecta. “And we are very happy that LNK has decided to show it to their viewers, because the story is very touching and we have a lot of high-running emotions in it.”

“We chose Saath Nibhaana Saathiya because we were looking for the proper replacement of the very successful Indian series Diya Aur Bhati Hum,” said Jolanta Jasiene, the deputy program director of LNK. “We were looking for a similar story, and in both of them we found a very strong conflict with the authoritarian mothers-in-law the main heroines have to fight for their rights and freedom of choice. Many female viewers can easily identify themselves with such a situation inside their husbands’ families, and we hope that this common experience will glue them to TV sets.”