Ilkkas’ Creative Studio Forms Alliance with WSOY

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Ilkkas’ Creative Studio (ICS) has formed a pact with WSOY, Finland’s largest publishing group, to develop Finnish scripted content for international audiences.

WSOY, led by CEO Timo Julkunen, will begin working on several projects with ICS by inviting authors to have a stake in the development of their stories for the screen. ICS is already starting negotiations with international partners for the selected projects.

The WSOY group includes the imprints Tammi, Readme, Bazar, Docendo, Crime Time, Johnny Kniga, Minerva and Kosmos.

“ICS’s way of structuring the international market situation with knowledge-based management and its vision of cooperation that extends beyond individual works fits well with WSOY’s strategy of generating added value for the writers as a publisher,” Julkunen said.

Ilkka Hynninen, creative director of ICS, added, “The goal of this agreement ultimately is to maximize the success of Finnish stories and take them around the world. Together with the management of WSOY, instead of optioning individual books, we want to build a strategic view around the current and future works and plan how to conceptualize and squeeze the best possible content out of them.”