Game of Thrones Season 8 Premiere Breaks World Record

The debut of the eighth and final season of Game of Thrones has achieved the distinction of being the most in-demand TV premiere, according to Guinness World Records and Parrot Analytics.

Using Parrot Analytics’ global, real-time and platform-agnostic TV demand measurement system, Guinness World Records and Parrot Analytics charted worldwide demand for all series premieres from April 2015 to the day of Game of Thrones’ season eight premiere on April 14, 2019. It was found that the global demand on the day of Game of Thrones’ eighth season premiere exceeded the global premiere demand of every other TV series, including Game of Thrones’ own global season seven premiere day demand, for any season across all platforms and markets under measurement.

Samuel Stadler, VP of marketing for Parrot Analytics, said: “Game of Thrones has amassed a per capita global audience demand of 25.46 on 14th of April 2019, its season eight premiere day. Compared to its per capita global demand of 24.74 on the day of its season seven premiere, the latest and final season has premiered 2.9 percent higher globally. Premiere-day demand has been particularly strong in the United States, United Kingdom and France.”

“It comes as no surprise,” added Craig Glenday, editor in chief at Guinness World Records. “Game of Thrones has its fans tightly clenched in its dragon-like grip, and excitement for this final series has seen phenomenal engagement across every platform. It has broken records since it first aired—for its viewership figures, Emmy wins, and even its status as the most pirated TV show! And it looks like it’s going to continue breaking records right up to the final, undoubtedly devastating episode.”