HBO, to mark the tenth anniversary of the Game of Thrones premiere, has launched The Iron Anniversary, a month-long celebration of the hit medieval-fantasy series.
The Iron Anniversary will commemorate the series, engage passionate fans and ignite audiences’ excitement for the next iteration of the franchise—House of the Dragon, which is slated to begin production this year. A custom spotlight page on HBO Max with personalized curations, a binge-watching marathon, special-edition products, and more, will launch throughout the month.
HBO Max currently features a Game of Thrones Spotlight Page, an in-app experience with curations for every level of fandom. The page includes over 150 videos of behind-the-scenes extras, cast interviews, clips and trailers.
Beginning April 10, HBO will launch the Game of Thrones MaraThrone, with all episodes of season one airing on HBO2, challenging fans to continue to binge watch all 73 episodes of the series on HBO Max while raising money for select global charities. For two weeks, Game of Thrones cast members will rally the fandom to contribute to one of ten causes: Women for Women International, World Central Kitchen, Conservation International, International Rescue Committee (IRC), UNICEF, FilmAid International, SameYou, Royal Mencap Society, National Urban League and The Trevor Project.
A selection of superfans and influencers will receive a custom MaraThrone kit with essentials to aid in their marathon viewing experiences, while six unique marathon “routes” will offer a little direction to fans who want to experience the series in a new way. Viewers may choose from episode collections focused on the entire series, follow the Mother of Dragons, journey with Arya to Braavos and beyond, binge the best battles, watch the Army of the Dead come to life, or relive the series’ biggest spoiler episodes all over again.
Later in the month, HBO will surprise three couples who were married in Westeros-themed ceremonies with special anniversary gifts of their own.
Further, Warner Bros. Consumer Products and its licensing partners have teamed up to create a variety of special-edition products kicking off the Iron Anniversary that include: a one-of-a-kind Imperial egg by Fabergé; Mikkeller, the Danish craft beer company, has launched a range of beers inspired by the serie; Funko has unveiled a new iron-textured limited-edition assortment of Game of Thrones Pop! vinyl collectibles and new figures; and the Game of Thrones: Complete Collection is now available to own on 4K Ultra HD, Blu-ray, DVD and through select digital retailers. The complete series is also available to stream on HBO Max.