Eccho Rights Brings Brave and Beautiful to Italy

Eccho Rights has licensed the Turkish drama Brave and Beautiful to Mediaset in Italy.

The romantic drama, produced by Ay Yapim, will air on Mediaset’s Canale 5. Brave and Beautiful stars Turkish actors Kıvanç Tatlıtuğ and Tuba Büyüküstün, who are featured onscreen together for the first time in the series.

Nicola Söderlund, managing partner at Eccho Rights, said: “We have seen a renewed and growing interest in Turkish drama in Italy in the past 12 months, and following the success that Turkish series have enjoyed in Spain during the past two years, we see Italy as the next Western European market that will really embrace these titles.”