DISCOP Johannesburg Spotlight: Viacom18/IndiaCast

A romantic thriller mystery, Bepannah (Beyond Boundaries) is among the lead titles that Viacom18/IndiaCast Media Distribution believes will resonate with buyers at DISCOP Johannesburg.

The company also has high hopes for Silsila (Unfaithful), the story of two modern-day couples whose lives change because of one dangerous affair, and the fantasy series Naagin (The Serpent), which tells a shape-shifting serpent’s story of revenge for love.

Another title in the spotlight is the large-scale costume drama The Great Emperor Ashoka (Chakravartin Ashoka Samra), based on the life of King Ashoka.

“We strongly believe our content has enormous potential in Africa, and we look forward to introducing our latest offering in fiction categories to a larger audience base,” says Debkumar Dasgupta, senior VP of syndication and MEA.

He adds, “The mainstream audience in Africa has taken a liking to Indian drama series dubbed in English.”