TVDRAMA
All3Media International is expanding its bouquet of FAST channels with Demand Drama, landing in the U.K. this month.
The service will feature titles from the All3Media International scripted catalog, from “cozy crime” dramas to acclaimed thrillers, family-friendly fare and soaps, with themed days such as “Crime Sundays.”
The launch lineup includes Rose and Maloney with Sarah Lancashire, Jimmy McGovern’s anthology series Accused with Sean Bean, Lynda La Plante’s Above Suspicion and the BAFTA award-winning Trial & Retribution. Demand Drama will also deliver a selection of drama from outside the U.K., including Outrageous Fortune from New Zealand.
“We’re thrilled to launch Demand Drama, initially in the U.K., and it’s a brand we will evolve as we look at additional markets,” said Gary Woolf, executive VP of strategic development at All3Media International. “The channel brings award-winning, celebrated drama from our catalog to the FAST space, and our carefully scheduled approach means we can zone the dayparts to match shows to appropriate audiences.”
