Record-Breaking Launch for Squid Game 3

The third and final season of Squid Game delivered 60.1 million views in its first three days on Netflix.

The new season of the hit Korean series arrived on Friday and quickly shot to the top of the streamer’s global top ten. It also topped the rankings in the 93 countries where Netflix has top ten lists and broke the record for most views for a show in its first three days.

Netflix has thrown its significant promotional heft behind the latest season with an extensive social-media campaign, fan activations, merchandise and more.