all3media international Presells It’s a Sin Worldwide

Russell T Davies’ new drama It’s a Sin, commissioned by Channel 4 and co-produced with HBO Max, has notched up slots across the globe.

Produced by STUDIOCANAL’s RED Production Company, the five-part drama is distributed worldwide by all3media international. Presales deals include one with HBO Europe covering Scandinavia, Central and Eastern Europe, Portugal and Spain, while HBO Latin America picked up the show for its South American feed, taking the title to territories including Brazil, Uruguay and Venezuela. In Canada, it has been acquired by Amazon Prime Video.

In Australia, the series is headed to Stan. TVNZ has picked it up for New Zealand. In Asia, Korean streamer WATCHA has acquired the show in its first deal with all3media international.

Across Europe, deals have been secured with Canal+ in France, NPO in the Netherlands and RTBF for French-speaking Belgium. The series also sold to Amedia for Russia and CIS.

The series is written and exec produced by Davies, with Nicola Shindler also executive producing. It focuses on a group of friends in London in the early 1980s as they grow up in the shadow of the AIDS crisis.

Louise Pedersen, CEO of all3media international, commented, “Russell T Davies is renowned for telling amazing stories and Nicola Shindler is known for producing high-quality drama. Together they have created a compelling and influential series that tackles an important part of history, and we’re looking forward to bringing it to the international market.”

Shindler added, “It’s a Sin is a very British story but the AIDS epidemic was global, and I think audiences will resonate with the poignant story of love, friendship and the highs and lows during this period of time, told through engaging and complex characters. Led by a charismatic young cast, with Russell’s trademark powerful storytelling that makes you laugh and cry in equal measure, I’m incredibly proud of It’s a Sin. And through working with all3media I’m really happy that our show has found a home in so many territories around the world.”