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All3Media International Notches Up Deals on Deceit


All3Media International has inked a slew of sales for the true-crime drama Deceit, which is headed to broadcasters across Europe, the Asia Pacific and Latin America.

In Europe, broadcast deals have been signed with TV4 (Sweden), VRT (Belgium), NPO (Netherlands), Nova TV (Greece), CMore (Denmark, Norway, Finland, Sweden) and BETV (French-speaking Belgium). HBO Europe acquired rights across multiple territories in Europe, covering CEE and Iberia, and Canal+ Group picked up the series for French-speaking Europe.

In the Asia-Pacific region, the Story Films drama was acquired by Stan (Australia), Sky Network (New Zealand) and Pumpkin Film (China).

WarnerMedia Latin America signed a pan-regional deal for its premiere on HBO Max.

The four-part drama, which launches on Channel 4 in the U.K. later this year, examines the controversial honeytrap at the heart of the high-pressure investigation into the devastating murder of Rachel Nickell, a young mother, brutally attacked in front of her 2-year-old son on Wimbledon Common in London in 1992. It stars Niamh Algar (Raised by Wolves, Calm with Horses) as the female undercover officer asked to become bait.

David Swetman, senior VP of scripted content at All3Media International, commented, “With the incredible talents of Story Films and Emilia di Girolamo behind the camera and Niamh Algar in the lead role, Deceit is set to be a compelling, distinctive and sensitive exploration into one of the U.K.’s most controversial police investigations. By gaining access to previously unheard audio, video and written materials, the producers have been able to shine a brand-new light on this high-profile case and honeytrap operation almost 30 years later. This was an investigation that made headlines around the world—and we know this four-part dramatization of those events is going to be a must-see in the international market.”

About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at


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