A deal between ABS-CBN and Color Visión will see The Promise become the first Philippine show to air in the Dominican Republic.
The Promise, a story about love transcending social divides and overcoming all obstacles, has sold into 16 countries. It will start airing in the Dominican Republic in March on Color Visión Canal 9.
The original series, which was produced by ABS-CBN in 2001 and starred Jericho Rosales and Kristine Hermosa, was so popular in the Philippines that it was remade in 2015 for a new generation of audiences. The remake starred Daniel Padilla and Kathryn Bernardo.
Wincess Lee, ABS-CBN’s sales head for Latin America and Asia, said, “We are very happy that Dominican Republic’s Color Visión chose our best-selling drama La Promesa or The Promise as the first introduction to content from our side of the world. This is a huge testament to how our content can indeed transcend boundaries.”
Lee added: “LatAm continues to be an important growth area for us. Since ABS-CBN has tapped into LatAm, we have also licensed our dramas in Mexico, Colombia and Peru, and in addition, some 13 films had already been sold to the region. We’re looking at different ways to expand here. As an example, we’re currently having some scripted format discussions as well. We have very strong storylines and characters in revenge drama Wildflower and in Betrayal, which puts the spotlight on marriage and the discontentment and misunderstandings that come with it. These are sure to captivate audiences and these are just some of the dramas we’re offering to the market.”