Eccho Rights & ZEE Ink Multi-Series Deal

STOCKHOLM/MUMBAI: Zee Entertainment Enterprises has picked up four series from Eccho Rights, including the Ukrainian drama Snowdrop.

Marking the first Ukrainian series to be broadcast in India, Snowdrop (Bessmertnik) was produced by Front Cinema Production for TRK Ukraina, and will air in prime time Monday to Saturday on Zindagi. The series is based on the original format Ice Adonis, from Korean producers CJ E&M. The story follows two step-sisters divided by love and business interests.

Three Turkish series were also part of the pact, though the titles remain under wraps.

Zee Entertainment Enterprises’ chief business officer, Sunil Buch, said, “We have associated with Eccho Rights with an objective of bringing the best stories from across the globe to our viewers on Zindagi. Eccho Rights is a leading distributor of some of the best content from across Asia, Latin America, Europe and Turkey. This association has aided us in fulfilling our promise to provide handpicked stories with differentiated, finite and realistic content and become the only Indian television channel to provide a truly global viewing experience.”

Nixon Yau Lim, the head of Asia Pacific at Eccho Rights, added, “Turkish drama has been flourishing on Indian Television and we expect this latest package of series to follow suit. What sets this deal apart, however, is the inclusion of Snowdrop. It demonstrates the thirst for great television from all over the world and we are so happy to be involved at a time when Ukrainian TV in particular is getting a lot of well-deserved attention.”