APC Places Norwegian Drama into Three New Markets

PARIS: About Premium Content (APC) has secured deals in three territories for the drama series Young and Promising.

ARD/ZDF’s new on-demand youth service FUNK picked up the rights for the series through a deal secured with APC’s German buyer Studio Hamburg Distribution and Marketing. In the U.K., Channel 4’s Walter Presents secured the rights to Young and Promising, while in France, the series was acquired by Canal+ for its SVOD platform CANALPLAY.

Commissioned by NRK in Norway and filmed in Norwegian, Young and Promising is produced by Monster and directed by Eirik Svensson and Bård Fjulsrud.

Laurent Boissel, joint CEO and co-founder at APC, said: “VOD platforms and broadcasters all over the world continue to look for quality drama targeted at millennials. With its strong female leads and a tone that resonates with our time, Young and Promising will appeal to this very coveted audience. It is exciting for us as a company involved in international productions that dramas filmed in non-English language are now starting to find their home on a global stage.”

Curator of Walter Presents, Walter Iuzzolino, added: “Young and Promising is everything you wouldn’t expect from a Scandi show: it combines the warmth and anarchic humor of Girls with the originality and emotional honesty of the very best Nordic fare.”