CJ ENM’s Dear X Launches Globally

CJ ENM’s Dear X has launched around the world on major platforms, including HBO Max, Disney+, Rakuten Viki and STARZPLAY.

Produced by Studio Dragon, the drama follows Baek Ah-jin, whose ruthless and morally ambiguous choices blur the line between love and manipulation. Since its premiere, it has become one of the top-performing Asian titles to be streamed on HBO Max in 17 countries in the Asia Pacific.

During its first week on Rakuten Viki, Dear X entered the weekly top three by viewership across the Americas, Europe, Oceania and India and ranked number one in 108 countries, including the U.S., Brazil, Mexico, the U.K., France and India.

On Disney+, Dear X ranked among the top three in Japan, and on STARZPLAY, it reached the top five in the UAE and Saudi Arabia.

In Korea, the show ranked number one in paid subscription contribution among all TVING originals.

“Kim You Jung’s complex emotional journey has resonated deeply with audiences, reinforcing the distinctive creative edge of CJ ENM’s K-content portfolio,” said Sebastian Kim, VP of CJ ENM’s international content business department.

“CJ ENM and TVING continue to strengthen their presence in the global content market, showcasing a versatile portfolio of acclaimed titles such as Study Group and LTNS,” he continued. “We anticipate that Dear X will further expand its global footprint and captivate a broader audience base, delivering stories that leave a lasting impression and reaffirm the universal appeal of K-content.”