WWE & Rogers Sign Landmark Deal


TORONTO: Rogers Communications has secured a ten-year agreement to be the exclusive distributor of WWE's flagship programming in Canada through 2024.

The new pact builds on WWE's current programming on Sportsnet 360 and includes the rights to distribute WWE Network as a premium linear channel. Rogers will be the exclusive distribution partner for all WWE's pay-per-view events in Canada. It will also sponsor an application to the CRTC to bring WWE Network to the country. Rogers is offering a preview of WWE Network starting August 12 to all cable, satellite and IPTV providers across the country.

“This landmark deal is a win-win for WWE fans in Canada,” said Scott Moore, the president of NHL and Sportsnet at Rogers. “The premium WWE content offers our customers more of the programming they want, on any platform of their choosing. We are thrilled to continue our partnership with WWE, and deliver exclusive content to its passionate fan base in Canada for the next decade.”

“We are excited to expand our partnership with Rogers as we look for innovative ways to grow our brand and further the reach of our programming in Canada through their vast distribution channels and marketing platforms,” added Gerrit Meier, WWE's executive VP of international. “The structure of this new agreement demonstrates WWE’s commitment to growing our brand internationally through integrated partnerships as well as the flexibility we have in rolling out WWE Network around the world.”